Airtel Reaffirms Its Commitment to the Creative Industry by Sponsoring the Headies Awards

By Adeleye Kunle

Airtel Nigeria has reaffirmed its commitment to supporting talented Nigerians in the creative industry, as well as its intention to sponsor platforms that will inspire them to reach their full potential and realize their dreams.

The commitment informed the telecom company’s sponsorship of the 15th edition of The Headies music awards, a prominent and internationally recognized award platform, which is scheduled to take place on September 4, 2022, at the Cobb Energy Performing Arts Centre in Atlanta, Georgia, United States.

In response to Airtel’s sponsorship of the award, Godfrey Efeurhobo, Chief Commercial Officer, Airtel Nigeria, stated that the company is still passionate about talented Nigerians and will always go the extra mile to support credible platforms that help surface, recognize, and celebrate talented artistes.

“Airtel plays an important role in the Nigerian music industry, and we will continue to do so because we believe talented Nigerians deserve all the support and accolades they can get.” “We celebrate all of the nominees while rooting for all talented Nigerians,” he said.

In this year’s edition of The Headies Awards, Airtel is sponsoring the ‘Album of the Year’ category. Brymo (9:Esan), Ayra Star (19 & Dangerous), Olamide (Carpe Diem), Femi Kuti & Made Kuti (Legacy +), Wizkid (Made in Lagos Deluxe Edition), and Basket Mouth are among the nominees in this category (Ayabasi).

Wizkid has ten nominations, while Tems and Ayra Starr each have eight.

Davido and Adekunle both received seven. In the 2022 edition of The Headies, the Songwriter of the Year category, which was included in the 2020 edition, was renamed Best Song Writer of the Year.

Nominees were announced on May 24, 2022, one day before the main event.

Best Afrobeat Pop Single (Nigeria), Best Afrobeat Pop Album (Nigeria), Best African Collaboration, Best International Collaboration, African Artiste of the Year, International Artist of the Year, and Music Executive of the Year are among the seven additional categories in the 2022 edition.