Troyka Holdings named the MEA Market’s Branded Equity Firm of the Year.

Ibekimi Oriamaja Reports

Troyka Holdings, Nigeria’s branded equity and holding company, has been named the ‘Branded Equity Firm of the Year’ in MEA Markets Magazine’s 2022 African Excellence Awards.

MEA Markets is an AI Global Media quarterly publication that provides readers with the most recent business and investment news from the Middle East and Africa regions.

Troyka was described by the award organizers as a future-defining company known for its use of human-centric design to solve business problems.

Mr Jimi Awosika, Group Managing Director of Troyka, said upon receiving the award, “This recognition by AI Global Media is an indication that great work does not go unnoticed.” At Troyka Holdings, we believe that brand equity is currency, and that companies cannot survive without it. It is gratifying that our many years of dedication and service with our clients’ needs in mind are still producing excellent results.”

Troyka Holdings, founded in 1986, is the parent company of Redefini, the leading business transformation and marketing communications group comprised of seven leading creative and communications solutions companies, including Insight Publicis, Quadrant MSL, Starcomms Media Perspectives, Digitas, Leo Burnett Lagos, and All Seasons Zenith. Other Troyka Holdings subsidiaries include Optimum Exposures and Promoworld, which offer premium, innovative marketing communications solutions that bring brand messages to life, as well as data on attribution across physical, digital, and online media.

Halogen Group, a leading risk advisory and integrated security solutions group, is also headquartered at the company.

The African Excellence Awards, now in its sixth year, highlight and acknowledge industry leaders from a wide range of sectors across the continent, shining a light on the dedicated entrepreneurs and innovative professionals whose work and determination have helped to drive Africa’s reputation as a preferred business destination.