News
Minister:The government is committed to attracting investments to APCON.
Ibekimi Oriamaja Reports
The Federal Government has approved the implementation of the Advertising Practitioners Council of Nigeria (APCON) reform initiatives to strengthen the advertising ecosystem, encourage inclusive growth, and attract investment, according to Alhaji Lai Mohammed, Minister of Information and Culture.
The Minister made this remark recently at the Association of Advertising Agencies of Nigeria’s 49th Annual General Meeting in Epe, Lagos State (AAAN).
“As many of you are aware, the approval of APCON’s ongoing reform initiatives is one of the bold and necessary steps we have recently taken.” “The reform aims to strengthen the advertising ecosystem, encourage inclusive growth, and attract investment,” he said.
Advertising and brand marketing are prime examples of sectors where consumer data is critical, according to the Minister’s paper, “The New World Order: Digital Transformation in Communication,” highlighting the need to leverage technology for direct engagement with audiences.
He stated that recognizing the power of technology in brand communication necessitated the formation of the Ministerial Task Team on Audience Measurement System to provide a legal and constitutional framework for a national, systemic, accountable, and data-driven understanding of the impact of communication on consumer behavior.
In his welcome address, Mr. Steve Babaeko, President of AAAN, praised the Minister for his tireless efforts to reposition Nigeria’s advertising ecosystem.
The Minister was accompanied to the event by Dr. Olalekan Fadolapo, Registrar/Chief Executive of APCON, and Mr. Folorunsho Coker, Director General of the Nigerian Tourism Development Corporation.
-
Niger Delta5 days ago
IYC: 12 Killed, Over 50 Injured as Violence Erupts Over Eastern Zone Election
-
Politics6 days ago
Breaking: APC candidacy threatened as Abuja Court summons Okpebholo for making false statements on oath
-
National5 days ago
NAFDAC Press Statement Against Christ Mercy Land Deliverance Ministry Incorrect
-
News5 days ago
‘Forgive My Actions’ – Oshiomhole Apologies To Igbinedion
-
Sports7 days ago
UPDATE: World’s Most Monstrous Bodybuilder Dies At 36
-
News4 days ago
Henceforth Any Police Officer Who Involves In Land, Rent And Marital Matters Will Be Sanctioned, Promotion Suspended-PSC
-
News6 days ago
Gov. Diri attends burial of Pst. Ngozi Muoka, wife of Lord’s chosen G.O at Mgbidi
-
News5 days ago
Crisis hits Abiola family over oil asset as other children accuse Kola, Wuraola of fraud